17 years after the release of her debut LP, Taylor Swift is more popular than ever before. Is that rare or just run-of-the-mill for a global superstar?
Swift is a very good singer-songwriter; what set her way above any of her peers was/is the marketing operation that surrounds her. Comprehensive, inclusive (in multiple senses), and highly psychologically targeted with a deep knowledge of its demographic and how to appeal to it. The only parallel I can think of close to its level is the Kpop industry; though their appeals are different. In a sense, the massive money-haul of Swift's recent efforts are a fruition of many years of work on the marketing front, as their targeted audience grew up and became prosperous enough to travel and spend huge to be with Swift and "their people".
I wonder if her popularity feels more epic simply because it doesn’t happen like this anymore. The Beatles and Rolling Stones happened at the same time. Elton John and Bruce Springsteen happened at the same time. And we could add the names of other massive stars who also happened at that same time. Swift’s rise is singular in this era so maybe that’s why it feels so Beatlemania.
I think that's a great theory. She's managed to overcome the fractured media landscape. In any era, she would be considered a superstar, but her popularity might not feel as anomalous.
Yes, that’s what the drop-off after 2000 looks like to me (“Top 100 Best-Selling Artists” chart), not just fewer years of sales. That is, in a more fragmented music market, her kind of popularity would seem to be unlikely.
Also, the screaming not only at her concerts but during showings of her new concert movie. That’s a Beatles type thing, right?
I'm a fan of hers but I'm not a Swiftie! I had to sell my concert tickets in Seattle because I got Covid. Went to the 9 pm screening of the film last Friday at 9. Only half-filled and relatively subdued. It was mostly an older crowd. Late on a Friday night in a post-Covid downtown Seattle. I think that probably scared away the kind of fans who would've gone crazy in the theater. I was a little disappointed there wasn't more noise!
I'd like to see data regarding the average age of fans over time and how that connects to their popularity. If most fans are in their late teens and early twenties when they start becoming fans, that could be an indicator of stardom as those same fans grow older, get jobs, and are able to afford being "superfans." For example, I was a teenager when U2's Achtung Baby was released and I've been a U2 superfan ever since. I've paid exorbitant amounts of money to see them live. My youngest sister was born in 1989, same year as Taylor Swift, and has followed her since they were both 16. My sis is the same age as TS now and can afford to follow her across country for her concerts, thus contributing to her stardom. Could you put together some data like that?
Another U2 superfan here (Hi!)since I saw "Gloria" on MTV in, what, 1984 or so,I get the longingevity of her popularity, as her core fan base has literally grown up with her. I've grown up with U2.
Her popularity and success is amazing, and I applaud her. But where the actual music is concerned -- I fall into the camp that believes her songs are merely passable pop and nothing more. I’ve nodded my head to a tune or two, but on the whole almost everything I hear from Swift is quickly forgettable. That’s simply an opinion, of course, and clearly I am not going to be as deeply connected to the music - and the aura of TS - as those fans, for example, who made the trek to see her on her worldwide, world-conquering concert tour. 😀
Swift is a very good lyricist and that’s perhaps what many of her fans are responding to, as much as to the tunefulness of her songs. She’s also perhaps our best rhymer since maybe Dylan.
How does your method account for the best selling musical artist in the history of recording, Bing Crosby? A longer career than anyone mentioned, but perhaps less concentrated success than any of the recent stars?
Swift is a very good singer-songwriter; what set her way above any of her peers was/is the marketing operation that surrounds her. Comprehensive, inclusive (in multiple senses), and highly psychologically targeted with a deep knowledge of its demographic and how to appeal to it. The only parallel I can think of close to its level is the Kpop industry; though their appeals are different. In a sense, the massive money-haul of Swift's recent efforts are a fruition of many years of work on the marketing front, as their targeted audience grew up and became prosperous enough to travel and spend huge to be with Swift and "their people".
Spot on. She writes some very good songs, but her marketing acumen is on another level.
I wonder if her popularity feels more epic simply because it doesn’t happen like this anymore. The Beatles and Rolling Stones happened at the same time. Elton John and Bruce Springsteen happened at the same time. And we could add the names of other massive stars who also happened at that same time. Swift’s rise is singular in this era so maybe that’s why it feels so Beatlemania.
I think that's a great theory. She's managed to overcome the fractured media landscape. In any era, she would be considered a superstar, but her popularity might not feel as anomalous.
Yes, that’s what the drop-off after 2000 looks like to me (“Top 100 Best-Selling Artists” chart), not just fewer years of sales. That is, in a more fragmented music market, her kind of popularity would seem to be unlikely.
Also, the screaming not only at her concerts but during showings of her new concert movie. That’s a Beatles type thing, right?
I'm a fan of hers but I'm not a Swiftie! I had to sell my concert tickets in Seattle because I got Covid. Went to the 9 pm screening of the film last Friday at 9. Only half-filled and relatively subdued. It was mostly an older crowd. Late on a Friday night in a post-Covid downtown Seattle. I think that probably scared away the kind of fans who would've gone crazy in the theater. I was a little disappointed there wasn't more noise!
I'd like to see data regarding the average age of fans over time and how that connects to their popularity. If most fans are in their late teens and early twenties when they start becoming fans, that could be an indicator of stardom as those same fans grow older, get jobs, and are able to afford being "superfans." For example, I was a teenager when U2's Achtung Baby was released and I've been a U2 superfan ever since. I've paid exorbitant amounts of money to see them live. My youngest sister was born in 1989, same year as Taylor Swift, and has followed her since they were both 16. My sis is the same age as TS now and can afford to follow her across country for her concerts, thus contributing to her stardom. Could you put together some data like that?
This is a great thought but I can’t imagine how you’d get that data or if it even exists
Another U2 superfan here (Hi!)since I saw "Gloria" on MTV in, what, 1984 or so,I get the longingevity of her popularity, as her core fan base has literally grown up with her. I've grown up with U2.
Her popularity and success is amazing, and I applaud her. But where the actual music is concerned -- I fall into the camp that believes her songs are merely passable pop and nothing more. I’ve nodded my head to a tune or two, but on the whole almost everything I hear from Swift is quickly forgettable. That’s simply an opinion, of course, and clearly I am not going to be as deeply connected to the music - and the aura of TS - as those fans, for example, who made the trek to see her on her worldwide, world-conquering concert tour. 😀
Swift is a very good lyricist and that’s perhaps what many of her fans are responding to, as much as to the tunefulness of her songs. She’s also perhaps our best rhymer since maybe Dylan.
I thought you were much older, Chris. Anyway, it's amazing that Taylor Swift keeps getting popular. I mean, I'm not a fan but I knew of her Eras tour.
I spend too much time listening to music from 100 years ago that it makes me seem older lol
How does your method account for the best selling musical artist in the history of recording, Bing Crosby? A longer career than anyone mentioned, but perhaps less concentrated success than any of the recent stars?
It actually doesn’t account for him. I used RIAA sales data. They track US sales starting in the 1950s. So they missed Bing’s biggest years.